FODMAPPED for you! enters the UK
4th January 2018
The IBS Network, the national charity which supports people living with Irritable Bowel Syndrome, is thrilled to announce an exclusive collaboration with family-run food distributors, Fodmap Easy Ltd. Its collection of Australian-owned ‘FODMAPPED for you!’ ready-to-eat food products will be available to buy from the charity’s online shop from January 2018.
To celebrate the range’s arrival in the UK, Fodmap Easy is offering an incredible deal. For anyone buying a starter pack containing eight products via The IBS Network online shop, Fodmap Easy will pay their annual membership fee to the charity for one year. For existing members of the charity, Fodmap Easy will extend the membership by a further year from the date of purchase.
In addition, at no extra cost to the consumer, a contribution of sales will go towards supporting the charity and helping people with IBS at the same time. Run by husband and wife team, Sally and Stephen Lyons, Fodmap Easy is the UK distributor for ‘FODMAPPED for you!’, the world’s first dedicated low FODMAP ready-made foods specifically designed for people living with IBS and other gastrointestinal diseases.
“We are really excited to introduce the FODMAPPED for you! range to the UK market. It’s something very dear to our hearts as a number of family members, friends and colleagues have been diagnosed with IBS and IBD. As a family, we have found it challenging to follow the low FODMAP diet when leading busy lives so we started looking around for alternative convenient sources of FODMAP friendly accredited foods,” explains Sally Lyons, from Fodmap Easy Ltd.
While interest in the low FODMAP diet is growing, trying to follow it can sometimes be difficult. The 'FODMAPPED for you!' foods includes ready-to-eat soups, stocks, and simmer and pasta sauces. Made from real ingredients, the entire range is 100% free from gluten, onions and garlic, (some of the main triggers for people with IBS), while retaining its flavour, and is safe for people with IBS. Crucially, every product is certified with the FODMAP Friendly logo.
FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) are a collection of poorly absorbed simple and complex sugars found in a variety of fruits and vegetables, milk and wheat. Research has shown that in around 70% of people with IBS, a low FODMAP diet has resulted in a reduction in symptoms. FODMAPs don’t cause IBS but they can trigger symptoms of the condition for some people with a sensitive gut, such as bloating, abdominal pain and diarrhoea.
The British Dietetic Association (BDA) recommends that low FODMAP dietary advice can be considered as second line advice which should be dietitian led. However, there are a whole host of other considerations to be aware of before turning to this diet alone for effective relief and self-management of IBS. More details can be found in The IBS Network’s Self-Care Programme (https://www.theibsnetwork.org/the-self-care-programme/).
FODMAPPED for you! products can now be purchased via The IBS Network online shop.
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